Mariposa County
A nod to the past for the present
It’s not often you get to brand an entire county. Mariposa is a welcoming hub for adventure, and the town itself takes pride in the preservation of its original architecture and local culture.
Agency:
yogg, LLC
Client:
Mariposa County, CA
My Roles:
Art Direction / Graphic Design / Illustration / Editorial Design / Production
Project Recap:
Through site visits and research, our goal was to modernize their current visual aesthetic in order to attract younger families and solo adventurers alike — all this while keeping in mind and reinforcing the county’s rich, pioneering history.
We worked with officials to design county seals, stationery, brochures, and educational leave-behinds highlighting the draw of such a vast and explorable location with small town charm.
