Project Recap:

I was flattered when two friends kicked off the conversation of building their brand identity to support and promote their budding adventure in shaping and maintaining outdoor spaces around Richmond, VA.

The challenge was to make sure every aspect of their business came through in a whimsical, but grounded way. Typographical inspiration from flower pots was a start, as well as bringing in some earthy neutrals and hand-drawn elements to give the brand the same organic and imperfect playfulness as nature.