Refreshing a refreshing
local favorite

When you get the chance to update the look of what’s arguably one of Richmond, VA’s best and most popular IPAs, you can’t hesitate.

The previous label was an ode to an iconic Super Smash Bros. character, and being somewhat of a video game enthusiast myself, I didn’t want to just toss that aside. While we shifted focus to the bird itself, I wanted to move to a more contemporary, stylized 2D look - making sure this falcon delivers the same punch as the beer does to your tastebuds.